Stega is where merch is done at the highest level.
We used a cutting-edge direct-to-garment printing process to bring Teffy's art work to life, making the denim look almost as if it was hand painted onto the denim. Additionally, our denim pieces are meticulously crafted through a cut and sewn process.
At the outset, our goal was clear: to craft wearable art in collaboration with Teffy. Drawing inspiration from renowned designer Yohji Yamamoto, we boldly brought Teffy's striking and thought-provoking artwork to life, creating statement pieces that resonate with daring art and fashion enthusiasts.
We initiated the design concept with a loose, bell-bottom-like fit extending to the hem of the trousers.
Proportions and design play a crucial role in high-end clothing as they determine the garment's overall aesthetic appeal and how it complements the wearer's figure, contributing to a sense of elegance and sophistication.
For the denim to have the most optimal manufacturing techniques, we went with industrial grade state of the art direct to garment printing onto white denim. The detailed print allowed for a look that reflects art on canvas indistinguishable to the actual hand painted piece. People often ask if they were hand painted when seen in real life. In order to execute this properly we had to mock up the art onto the denim for accurate overlap after the denim cut outs were cut and sewn together.
Working with New York models, we captured the pants in studio to display the art, as it is worn
