Stega is where merch is done at the highest level.
This collaboration sparked after testing some embroidery onto New Era fitted hats with Jagonte's well fitting line work. Teasing the samples to Jagonte's following, we knew we had to make a complete collection.
Born in New York but now firmly rooted in Atlanta, Jagonte's homage to his dual heritage shines through in our selection of iconic headwear. We've paired official New Era fitted hats, featuring pink and blue brims, offering a rare and coveted accessory for any hat enthusiast. Kicking off the design journey with Jagonte's signature butterfly artwork and a prominent 777 motif on the back, symbolizing divine guidance, we opted for embroidery to accentuate the intricate line work. To round out the collection, we expanded with a curated range of trucker hats, ensuring every piece complements the overall aesthetic.
After experimenting with various samples, color combinations, artwork, and placements, we settled on a diverse collection of four fitted hats and four trucker hats, offering a broad selection to suit any taste.
Artwork and clothes offer a unique avenue for personal expression, allowing individuals to connect with pieces that resonate with their values, emotions, and sense of style.
For this collection, we handled every aspect of the process, including design, manufacturing, marketing, and fulfillment, all locally in NYC. Leveraging New Era's base in New York, we secured full-size runs of pink brim and blue brim fitted hats, with all embroidery done locally as well. Our content creation involved multiple photo shoots in SoHo, featuring influencers showcasing an authentic New York lifestyle, along with a creative-directed shoot inspired by Giveon's 'Take Time' album cover.
Utilizing Instagram and TikTok, we successfully sold hundreds of hats, prompting a second drop due to popular demand. Through organic promotion on our TikTok page, we garnered over a million views without spending a dime on advertisements.
Effective marketing for clothing online isn't just about creating eye-catching visuals; it's about maximizing reach and engagement to drive tangible results. By harnessing data-driven strategies and leveraging platforms like Instagram and TikTok, we've achieved impressive metrics, reaching millions of potential customers and generating substantial sales growth without relying on traditional advertising spend.
