Stega is where merch is done at the highest level.
After experimenting with different samples, the butterfly sweats quickly gained popularity, driven by numerous requests from Jagonte's audience. Initially available in blue and pink, these sweats evolved with each drop, expanding not only in color options but also into full sets with matching tops.
Our initial experiment involved using an embroidery machine to adorn a tank top and a pair of sweats with Jagonte's iconic one-line artwork, resulting in a perfect combination. Following positive feedback and organic photo shoots, we confidently launched a full drop, which quickly sold out multiple times due to high demand.
Organic marketing relies on genuine stories and user-generated content shared on platforms like social media to naturally promote products, building real connections with customers and sparking engagement.
Beginning with simple embroidery on blank garments, we progressed to crafting our own fully cut and sewn sweatsuits, ensuring a snug fit with thick fabric, added tags, and elastic bands. Ideal for winter warmth and everyday comfort, these cozy sweatsuits became a favorite among our female clientele.
When it came to photos, we focused on organic content, avoiding traditional white backdrop shots that lacked personality. While we invested in professional photoshoots for our website, our social media content emphasized authenticity. Captured in vibrant settings in Atlanta and New York City, our lifestyle photos featuring popular influencers highlighted the real-world appeal of our products.
