Stega is where merch is done at the highest level.
In Vedic culture, traditional attire has long served as a powerful form of self-expression, yet in today's modern era, offering contemporary clothing options in the gift shop is essential. Embracing this fusion of tradition and modernity, phrases like 'Brooklyn Bhakti,' 'Gita Life,' and 'Let Go & Let Govinda' were carefully chosen to resonate with the culture, enhanced with creative graphic and typography elements. By incorporating a diverse range of styles and options, we ensured our designs catered to the tastes and preferences of all individuals. We expanded our offerings by introducing three distinct designs, each available in various fits and colors, enriching the already popular gift shop selection and providing ISKON supporters with a diverse range of choices to express their devotion and support.
In today's modern era, selecting designs for clothing plays a vital role in establishing connections with audiences, as it allows brands to resonate with their target demographic, reflect contemporary cultural trends, and foster a sense of identity and belonging.
In this project, prioritizing digestibility was paramount, as we aimed to create tee shirts and merchandise that resonated with a broad audience. Opting for multicolor, high-quality screen printing allowed us to produce visually appealing products that appealed to a wide range of tastes. Tee shirts were a natural choice, given their universal appeal and practicality, providing supporters with a tangible way to contribute to our cause while also proudly showcasing their support.
