Stega is where merch is done at the highest level.
Collaborating with Kevin, the proprietor of Sharpest Rides dealership, sparked the idea of introducing a hat concept tailored for both staff and supporters alike. Drawing inspiration from a previous successful project, we opted for a typography style reminiscent of our past endeavor, ensuring continuity and familiarity while infusing a fresh twist. To further elevate the design, we incorporated elements inspired by the iconic Denver city skyline and majestic mountains, serving as the backdrop to complement the unique typography and imbue the hat with a distinct local flair that resonates with the dealership's community.
In executing artwork, we integrate symbolic elements reflecting the brand's roots, drawing from its origins and heritage to foster authenticity and resonance with its audience.
