Stega is where merch is done at the highest level.
Collaborating with Stephanie, whose unique and distinctive Y2K style served as a guiding inspiration, provided clear direction for our design process. Given her renowned aesthetic, we set out to encapsulate the essence of her brand by crafting a design that mirrored her handle name in authentic Y2K typography. Complemented by a vibrant array of supporting artwork spanning various styles and infused with shades of pink, our intention was to create a visual representation that seamlessly aligned with Stephanie's branding, ensuring authenticity and resonance with her audience.
Typography serves as a powerful visual tool to encapsulate the essence of a brand, conveying its personality, values, and identity through distinctive fonts, styles, and arrangements.
When deliberating on the garment to feature the artwork, we opted for crop top tees, a staple in Stephanie's signature style, to ensure seamless integration with her aesthetic. Utilizing screen printing on high-quality tees with tailored fits not only aligns with Stephanie's preference for merchandise but also guarantees a polished and comfortable product that resonates with her audience.
